Published in Land Economics
Urban green spaces improve quality of life, but may reduce car space. We first propose a theoretical model to analyze this trade-off. A discrete choice experiment then shows that urban greening is valued for cooling and biodiversity, but there is resistance to significant reductions in car space. Positive global willingness-to-pay (WTP) is observed for scenarios that improve biodiversity and air cooling with minimal loss of car space, while negative WTP arises when car space is greatly reduced without substantial environmental benefits.
