We exploit new data on NGO campaigns that target banks financing fossil fuels (« brown » banks) to build a measure of French banks’ environmental reputation, which we merge with granular data on bank deposits and loans of households in France over 2010-2020. We find that banks receive relatively fewer household deposits when they are perceived as browner.
Through this paper, Guy Meunier characterizes how biodiversity concerns reshape the efficient allocation of land exploitation as a function of damage curvature and food-demand elasticity. Overall, the analysis highlights the role of indirect production reallocation and market-mediated feedbacks in biodiversity-oriented agricultural policy.
